Behind the Scene: Leading Optical Retailer LensCrafters Continues to Build a Strong Brand Identity Through In-Store Advertising

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Founded in 1983, LensCrafters is an international retailer and a global leader in prescription glasses and sunglasses, currently operating in over 1,000 stores and managed by their parent company, The Essilor Luxottica Group. DSA has been partnering with the Group's construction division since 2019, supporting LensCrafters and its sister brands (such as Sunglass Hut, Rayban, and Oakley) with new store openings and remodelings, taking their in-store advertising to the next level!

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