Datavision Marketing/CRM module
Available from Datavision Technologies Inc
Datavision’s CRM contains historical as well as on-the-books information at the guest level and reservation level, extracted from the property PMS. The information gives the ability to track past and future guest stay patterns, booking patterns, activities and spending information.
Every day, Datavision extracts three main types of information:
1. Guest data (name, address, email address, phone number, etc.)
2. Stay data (booking lead time, length of stay, booking source, room type, market segment, etc.)
3. Spending data (room revenue, spa revenue, golf revenue, etc.)
Once guests fitting a certain profile are identified, an export file can be created or you can visually view the address information on a map. Other uses of the module include the ability to export data to a comment card system.