About Wimberly Allison Tong & Goo
- WATG (Wimberly Allison Tong & Goo) is widely recognized as the world's number one hospitality design firm. For over six decades and across six continents, WATG has helped clients create the world’s most successful destinations through its specialized expertise in architecture, planning, interior design and consulting. The firm’s policy is to respect and enhance the unique qualities of each locale and to design experiences that lift the spirit.
WATG has been a pioneer in conducting research and generating innovative concepts. The firm was the first to prove the relationship between design and the bottom line. And has been in the forefront generating new ideas for hotels of the future – whether utilizing innovative concepts, in emerging destinations, under the sea, floating in the air or circling the earth. We have created more of the world’s great hotels, resorts, spas and vacation ownership properties than any other firm on the planet.