Hotels 2020: Beyond Segmentation

Explore the results of Fast Future Research on the trends that are sure to revolutionize the hospitality industry in the decades to come. Learn how some hotels are already beginning to leverage this technology to create a unique experience for their guests.

Market segmentation has been the norm in the hospitality industry for decades. Hotels generally focus on providing efficient business amenities to the rushed corporate traveller, or luxurious spa accommodations to the vacationing couple.

There is speculation that this method of breaking customers in to homogenous groups will soon be obsolete. With technology progressing at an ever-increasing rate, there are seemingly infinite possibilities when it comes to consumers being able to personalize their experiences. The future of the hotel industry lies in being able to leverage this personalization technology to satisfy the consumer need for individualized treatment.