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Explore the areas of the hospitality industry that have experienced great change in the past 18 months and discover how your hotel can modify its service offering in order to delight your guests. The recent economic crisis has put the hospitality industry through a trial-by-fire, igniting a myriad of fundamental changes that hotels of all genres have had to adapt to. Hotels that are able to effectively alter and enhance their processes to meet the demands of the new hospitality environment will find themselves basking in the glow of almost limitless opportunity. In order to enjoy these opportunities, a hotel must evaluate their IT, operations, and sales and marketing efforts to find places for improvement and alignment with current customer demands.