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Amadeus Revenue Management System- Premier Inn Case Study

By: Amadeus North America, Inc.
Published: 3/4/2010

An effective automated revenue management system (RMS) can be the defining element in a successful expansion of a participant in the hospitality industry. Premier Inn, a leading UK-based budget hotel chain, found success with their RMS, which they dubbed “MIMI.” Short for managing information more intelligently, MIMI was essential in helping Premier Inn reach its expansion goals.

Discover how MIMI, a program developed by Amadeus IT Group, played a key role in the growth of the Premier Inn hotel chain.


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